How to formulate a SERUM

Hyaluronic Acid Serum

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These are personal experiments for educational use only— not instructions and not for commercial or consumer use. By proceeding, you assume all risks related to safety, testing, and regulatory compliance.
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This post is a great way to show how formulation shifts when you move from “heavy” emulsions to “active-heavy” serums. In 2026, the trend is all about “minimalist science,” so framing this as your Technical Brief on Aqueous Systems is perfect.

Here is the “Studio” revamp, using the Lab Notes persona.


Lab Notes: Observations on Aqueous Systems & Serum Theory

In my formulation research, serums represent a distinct category of product design. While lotions are designed for barrier protection and emollience, serums are engineered as high-delivery systems for specific active components. Below are my documented observations on the characteristics and structural theory of these fluid systems.

Defining Characteristics of a Serum

In my lab records, I categorize a “Serum” based on these specific technical parameters:

  • Lipid Load: Systems are typically very light, with a total fat content often documented between 1.5% and 4%.

  • Viscosity ($\eta$): Serums are designed to be fluid or semi-fluid rather than high-viscosity creams.

     

  • Active Density: They are formulated to hold a higher concentration of “hero” ingredients.

     

  • Cold Process Theory: Because the lipid load is so low, many of my serum experiments are conducted at room temperature (Cold Process), preserving the integrity of heat-sensitive vitamins.

Theory Perspective: If a cream is the “protector” of the skin, a serum is the “booster.” Expecting a serum to provide the same occlusion as a rich cream is a common misconception in formulation theory; they serve different physiological goals.


Structural Phases in Serum Design

Phase A: The Aqueous Base

Phase A is the backbone of the serum. In my experiments, I focus heavily on the choice of Rheology Modifiers (gelling agents) to determine the “pick-up” and “after-feel” of the product.

  • Robustness: I prioritize gelling agents that can withstand high electrolyte (salt) loads from actives.

  • My Go-To Polymers: I often record the use of Xanthan Gum or Hydroxyethylcellulose (HEC). Note that HEC requires a thermal trigger to hydrate, which I account for in my processing notes if cold-sensitive actives are involved.

Phase B: The Targeted Lipid Phase

Even in a water-heavy system, a small lipid phase is often necessary to carry oil-soluble vitamins (like Vitamin E/Tocopherol).

  • Solubilization vs. Emulsification: In my lab, when the oil phase is under 2%, I often experiment with solubilizers (surfactant-based materials) rather than traditional waxes. This allows the final system to remain translucent and liquid.

  • Cold Emulsifiers: For serums, I frequently document the use of liquid, room-temperature emulsifiers to maintain a “Cold Process” workflow.

Phase C: The Active Integration

In serum theory, the line between Phase A and Phase C is often blurred. Since many serums are cold-processed, I can incorporate the actives directly into the water phase from the start.

Hyaluronic Acid: The Dual-Purpose Ingredient

I’ve found that Sodium Hyaluronate is a fascinating case study in serum design. It acts simultaneously as a high-performance active and a gelling agent. In my records, I’ve noted that a high-molecular-weight Hyaluronic Acid can create a complete serum structure on its own, requiring nothing more than water and a preservative.


Concluding Thoughts on Serum Strategy

Designing a serum is an exercise in precision. Because the formula is so “exposed” (lacking the heavy waxes of a cream), every ingredient must be perfectly balanced to avoid tackiness or instability. I find these systems to be the ultimate test of an active ingredient’s compatibility with a base.

What’s next in the lab?

I am currently reviewing my notes on Niacinamide stability within these aqueous systems. If you have specific observations on pH-sensitive actives in serums, I’d love to compare data!

Formulating a lotion: Phase A – THEORY pt.3

LAB NOTES & SAFETY NOTICE
For educational purposes only. Content reflects personal, non-professional formulation experiments and is not instructional.
No formula or information on this site is intended for commercial use, consumer application, or third-party use.
Accessing this content means you accept all risks and full responsibility for safety, testing, legal compliance, and outcomes.
[Full Legal Disclaimer & Safety Requirements]

My Lab Diary: Mastering Phase A (The Foundation)

Hello Hello! 😀 Today I’m looking over my notes on Phase A—the Aqueous Phase. I used to think water was the “easy” part of the cream, but I’ve learned that it’s actually the foundation of everything!

In my experiments, I almost always heat Phase A in a double boiler until it hits 70°C. Why? Because my favorite emulsifiers are “heat-required,” and if Phase A isn’t just as hot as Phase B, the whole thing can “shock” and separate. It’s all about keeping the phases in sync!

1. The Water: Pure or “Poetic”?

I usually keep my water at 70% or more.

  • My Thought: I love the idea of floral hydrosols (like Rose or Orange Blossom), but I’ve noticed they can be quite sensitive to the heat of the double boiler. Lately, I’ve decided to invest my “beaker budget” in high-performance actives instead, using water as my clean, reliable canvas.

2. Glycerin: The Hydration Magnet

Glycerin is a staple in my lab. It’s a humectant, which means it literally “grabs” water molecules and holds them to the skin.

  • Lab Observation: You have to be careful! If I use too much, the cream feels “tacky” or looks too shiny on the face. Sips water. * My Personal “Sweet Spots”:

    • 1.5%: For those days I’m formulating for oily skin.

    • 2.0% – 3.5%: My “Goldilocks” range for normal skin.

    • 4.0% – 5.0%: Only for heavy-duty body lotions!

3. The Gelling Agents (My Stabilizers)

I don’t just use gums for “thickness”—I use them to keep the emulsion from falling apart! Here is what I’ve learned about my favorite polymers:

  • Xanthan Gum: My old reliable! It’s tough and doesn’t care about salts (electrolytes).

    • Pro Tip: To avoid those annoying “fish-eye” lumps, I always mix the gum into the glycerin first before adding the water. Works like a charm! 😀

  • Carbopol® Ultrez 21: I LOVE this one. It makes the most elegant, crystal-clear gels.

    • The “Patience” Method: I just sprinkle it on the water and let it hydrate itself. No stirring!

    • The Bloom: It stays liquid until I add a few drops of Sodium Hydroxide to raise the pH. Then—POOF!—it thickens instantly. I love pairing it with a little Xanthan (0.4% Carbomer / 0.2% Xanthan) for the perfect texture.

  • Hydroxyethylcellulose (HEC): This is my “specialty” gelling agent for when I have lots of salts in a formula.

    • Lab Note: Unlike the others, HEC is a bit of a diva—it needs heat (70°C) to fully wake up and thicken.

Every time I look at these powders, I’m reminded that even the “water phase” is a beautiful science experiment. It’s all in my hands! 😉

HAVE A GREAT DAY! 😄

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